ATB Financial: Reimagining banking with G Suite

ATB Financial: Creating a customer-focused culture shift with Google Workspace and Pixelbooks


To focus its banking business on the customer experience, ATB Financial wanted to fundamentally change how people work. Windows and Microsoft Office, along with slow VPNs, were a barrier to collaboration and required ongoing IT support. Google Workspace and Pixelbooks helped ATB change its work culture and respond to customer needs quickly and efficiently. Using VMware Horizon View for virtualization, ATB workers can access tools like the company’s SAP portal in just a few clicks.

About ATB Financial

ATB Financial is Alberta, Canada’s, largest financial institution, with 770,000 customers and 5,500 employees in hundreds of offices across the province. Since its founding in 1938, ATB has been committed to providing advice, products, and services that help Albertans reach their goals.

Industries: Financial Services & Insurance
Location: Canada

Google Workspace and Pixelbook results

Replacing 50% of Windows laptops with Pixelbooks

Jump-started collaboration among employees across the company.

Delivered a more responsive customer experience.

Created teams of Google Workspace evangelists to drive rapid adoption.

Reduced dependence on complex VPNs.

“G Evangelists” help train workers and drive adoption

Using SoftWatch, ATB measured which Microsoft Office apps were most popular, then suggested comparable Google Workspace tools as replacements. To spur adoption, ATB chose employees across jobs, departments, and regions to be “G Evangelists” and “G Whizzes” to train and support colleagues during the Google Workspace rollout; implementation partner Onix helped run “train the trainer” sessions. For its Pixelbooks rollout, ATB used a similar strategy, asking business unit leaders to spread the word and support training.

Google Workspace helped us get IT back to what is meant to be—enabling people to do their best work, so people can do their best for our customers.

Barry Hensch, Senior Vice President and Head of Technology & Data Enablement, ATB Financial

About partners

Softwatch logo

Softwatch enables enterprises to effectively manage the transition of business applications to the cloud, with an emphasis on optimizing hybrid cloud environments.

VMware logo

VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work.

Onix logo

Onix helps clients transform their organizations in the cloud so they can work smarter and better together.