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Bailey Nelson: Keeping focus on the customer experience using Chrome Enterprise


Australian eyewear brand Bailey Nelson wanted to deliver a better customer experience, manage its rapid growth, and equip employees with easy-to-use technology. To free employees from the hassle of managing hard-to-learn tech tools and dealing with software upgrades and troubleshooting, the company's IT leaders sought devices and productivity solutions they could manage from Bailey Nelson’s Sydney headquarters. With Chrome Enterprise, Chrome Browser, and Google Workspace, the company helps employees offer fast, personalized eyewear-buying in its 70 stores in Australia, the United Kingdom, Canada, and New Zealand.

About Bailey Nelson

Founded in Bondi Beach in 2012 with the goal of remaking the eye wear buying experience, Bailey Nelson has quickly grown into a global brand with boutiques in Australia, London, Canada and New Zealand.

Industries: Retail & Consumer Goods
Location: Asia-Pacific

Chrome Enterprise results

New employees start working in 15 minutes

Improved central management of policies for locations, employees, and departments.

Onboarded new employees so they can start work almost immediately.

Accelerated the process of getting new Bailey Nelson locations up and running.

Reduced IT resources required for management.

Simplified productivity, since employees can access all apps through Chrome Browser.

Sharing company resources with every store and every employee

Chrome Enterprise gives Bailey Nelson a single solution for software, storage, and devices. Employees can access orders, product info, and customer accounts through Chrome Browser, and seamlessly move from desktop to tablet to phone as they serve customers. Google Drive and Chrome Enterprise are used to store and share information about policy changes, merchandising direction, and training with employees.

Chrome Enterprise is fantastic because we can manage everything from the web. Whether we have two computers or 2,000, it’s easy to create groups and assign different policies. It’s very logical and intuitive.

Carles Vallecillo, IT Manager, Bailey Nelson